Leaker Reveals an iMac Design Detail That Never Happened

Max Headroom 2025.07.28 2 min read

When the iMac moved from Intel processors to Apple silicon in 2021, the desktop computer also received a new colorful, ultra-thin design. Since then, the iMac has lacked something that it had for many years: an Apple logo below the screen.

Perhaps unsurprisingly, Apple did prototype a version of the current iMac with an Apple logo in the “chin” area, according to a post on X today from a user known as Kosutami. The user has occasionally shared images of alleged Apple device prototypes, but they have also shared some incorrect information in the past.

Apple evidently went with a logo-free iMac screen, but 2021-and-newer models do still have a large Apple logo on the back of the computer.

It would probably be more surprising if Apple had NOT tested both logo and logo-free designs, but if this sort of thing interests you, then now you know.

Do you think Apple made the right choice? Let us know in the comments section.

Fun fact: before the EVT Stage development of AppleSilicon iMac, they’ve planned to put an Apple logo under the screen. Then they removed it until today. #AppleInternal pic.twitter.com/sivIRzegNh

— Kosutami (@Kosutami_Ito) July 28, 2025