iPhone 18 Pro: Pre-Orders and Release Date?

Max Headroom 2026.08.20 2 min read

Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.

As usual, the iPhone event is expected to take place in the first half of September.

Labor Day falls on September 7 this year. The last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. The last time Labor Day was on September 7 in a normal year was in 2015, and the iPhone event was held on Wednesday, September 9 that year.

Accordingly, the most likely date for the iPhone 18 Pro and iPhone Ultra event this year is Wednesday, September 9 until proven otherwise.

Back when the iPhone 6s and iPhone 6s Plus event fell on Wednesday, September 9 in 2015, pre-orders began on Saturday, September 12, rather than Friday, September 11. Friday is a much more common day for iPhone pre-orders to begin, but Apple may have been respectfully avoiding September 11 in 2015 due to the 9/11 anniversary.

So, it is possible that iPhone 18 Pro and iPhone Ultra pre-orders will begin on Saturday, September 12 this year, unless Apple changes things up. In that case, the release date for the devices would likely be Friday, September 18.

Another possibility is that Apple waits until Tuesday, September 15 to hold the event, in which case pre-orders would likely begin on Friday, September 18. Then, the devices would likely be released on Friday, September 25.

Apple has yet to announce any official dates, so all we can do is make these educated guesses for now. Soon enough, we will find out the actual dates.