Apollo Picks Austin Over New York As Wall Street’s Migration South Continues

It’s not just Citadel that’s moving out of New York.

Apollo Global Management has chosen Austin, Texas, as its second headquarters, according to sources familiar with the decision. The firm, which manages about $1 trillion in assets, evaluated Austin, Miami, Palm Beach, and Nashville before CEO Marc Rowan selected Austin, according to Financial Times.

The new office is expected to host most future hiring as Apollo expands beyond its longtime New York base. While the decision has been communicated internally, it is not yet final.

Austin’s appeal includes its strong talent pipeline, growing tech ecosystem, quality of life, and business-friendly environment. Texas has increasingly attracted major financial and corporate employers, including JPMorgan, Goldman Sachs, SpaceX, and ExxonMobil.

FT writes that Apollo has been broadening its U.S. footprint since the pandemic, opening major offices in Connecticut and Florida. The firm now employs more than 4,000 people, over double its 2020 headcount.

Although New York remains Apollo’s primary headquarters, the company has stated that most future growth is expected to occur in its second HQ. Austin reportedly also benefited from concerns among employees about limited private-school options in Miami.

Apollo’s decision highlights a broader trend reshaping the financial industry. As taxes, regulatory costs, and political uncertainty continue to rise in New York, firms are increasingly looking elsewhere for growth. Critics argue that Mayor Zohran Mamdani’s antagonistic rhetoric toward business and his support for higher taxes have reinforced concerns among executives and investors, accelerating the migration of talent and capital to states such as Texas and Florida.

For companies weighing where to expand, Austin’s pro-business environment and lower tax burden are becoming increasingly difficult to ignore.