Samsung Adds Coinbase to Wallet App, Giving Millions Easy Crypto Access

Samsung is building on its partnership with Coinbase, giving Galaxy smartphone users in the U.S. a way to buy crypto straight from the Samsung Wallet app. Instead of switching between apps or logging in somewhere else, users will now be able to handle everything from inside their Wallet. The goal is to make crypto feel like just another part of your phone.

What the Integration Means for Users

Once this goes live, anyone in the U.S. using a Galaxy device will get access to Coinbase One directly through Samsung Wallet. That opens up the ability to trade, stake, and keep an eye on crypto balances right alongside things like digital payments and saved passwords.

Excited to be partnering with @Samsung to make crypto even more accessible.

We’re offering 75M+ Samsung Galaxy users in the U.S. free access to Coinbase One to bring them onboard. And we’ve fully integrated Samsung Pay, so every Coinbase user in the U.S. can use that to buy… pic.twitter.com/kfBvo2znCQ

— Brian Armstrong (@brian_armstrong) October 3, 2025

The idea here is to keep things simple. Instead of bouncing between platforms, users stay in one place and still get the full experience.

The Strategy Behind the Move

Samsung seems to be doubling down on the idea of turning its Wallet into something bigger. With more than 75 million Galaxy users in the U.S., folding in Coinbase makes Wallet more than just a storage spot for cards and tickets. It starts to look like a full financial center on your phone.

Coinbase benefits from this too, since it gives them access to users who may never bother downloading a standalone crypto app. The integration works both ways: Samsung gets a richer Wallet, and Coinbase gets a new door into a much wider user base.

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What’s Already Live Today

Some features are already up and running. Galaxy users in the U.S. can now link Samsung Pay to their Coinbase accounts, making it easier to fund crypto purchases or withdraw to their bank. There are some perks too.

New users can get a free three‑month Coinbase One subscription and a $25 credit after making their first trade. It’s a nudge to encourage people to give the new system a shot and see how it fits into their daily spending.

Challenges and Questions Ahead

Rolling this out smoothly is not a small task. Getting two large platforms to work together seamlessly means handling a lot behind the scenes. Security, regulations, and user experience all have to line up without issues. There’s also the question of how far this goes. The U.S. rollout is just the start, but global expansion would bring a lot of extra challenges. Different countries have their own rules, and that means more work before the same features can be offered worldwide.

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What This Says About Crypto Adoption Trends

Moves like this show that crypto is getting baked into everyday tech. Instead of being off in its own corner, crypto is starting to show up in the same apps people already use.

We’ve partnered with @Samsung to bring crypto to 75+ million new people. pic.twitter.com/MGZyXJeAxN

— Coinbase (@coinbase) October 3, 2025

If you can trade or use crypto without leaving your wallet app, that makes it more likely people will try it. It also pushes the rest of the industry to keep up, since this kind of partnership sets a new standard for what mobile apps can do.

What to Watch Next

Keep an eye on when this rolls out beyond the U.S. That will show how serious Samsung and Coinbase are about going global. Also watch how the experience holds up. If trading, staking, and balance tracking all work without glitches, this could set a new bar. But if there are delays or confusing steps, it may take longer for users to get on board. How people respond will tell us whether this is a major step forward or just another experiment.