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Walmart’s fintech venture, OnePay, is set to introduce Bitcoin and Ethereum trading and custody features to its mobile app later this year. This means users will soon be able to buy, sell, hold, and store both cryptocurrencies directly through the app. The setup is being powered by Zerohash, a crypto infrastructure provider, which will handle the back-end services.
Blending Crypto with Everyday Spending
What makes this launch unique is how OnePay plans to integrate cryptocurrency with everyday purchases. The app may let users convert their crypto into cash inside the platform, which they can then use at Walmart stores or even to pay down credit card balances.
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MAINSTREAM IS HERE. #BITCOIN IS COMING
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Instead of treating crypto like a separate investment category, OnePay is trying to make it something you actually use in your daily routine.
Why OnePay Is Doing This
This move fits into a bigger picture. Walmart has been expanding its financial services strategy for a while, and OnePay is at the center of that push. The goal is to turn the app into a kind of all-in-one hub that covers banking, credit, payments, and now crypto. With crypto adoption growing and customers expecting more flexibility, adding Bitcoin and Ethereum support helps OnePay stay competitive.
The timing also lines up with a friendlier environment for crypto regulation in the U.S. OnePay already includes features like mobile banking, wireless plans, and cash-back rewards. Adding crypto makes the app a more direct rival to fintech giants like Venmo, PayPal, and Cash App.
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Technical and Logistical Challenges Ahead
Even with the momentum, this rollout is not going to be easy. Integrating crypto trading and custody is a complicated task. OnePay and Zerohash need to make sure they’re following all the necessary financial regulations. On top of that, they have to protect users’ assets and deliver a smooth experience, especially when people are converting crypto to cash on the fly.
The phrase “later this year” leaves some wiggle room. Any number of issues could cause delays, from tech hiccups to regulatory holdups or banking coordination. If the launch is going to be successful, it will depend on how well they can deal with high traffic and unexpected problems.
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What This Means for Retail and Crypto
If OnePay pulls this off, it could make crypto more accessible to everyday shoppers. For Walmart’s customer base, this is a big step toward making digital assets feel like regular money. When people can easily swap crypto for cash and spend it in stores they already use, it removes a lot of friction.
This kind of launch could also raise expectations across the board. Other financial and retail apps may feel the pressure to follow suit, which would speed up crypto’s integration into mainstream payment systems.
What to Watch Moving Forward
The big question is when this actually goes live. Watch for official announcements about when Bitcoin and Ethereum support will launch. It will also be important to see how the cash conversion feature performs. If it works well, it could reshape how people use crypto daily.
Security and compliance are going to be under the microscope, too. And once the feature is live, it will be worth watching how many users adopt it and how they use it.
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Key Takeaways
The post Walmart’s OnePay Set to Add Bitcoin, Ether Trading and Custody appeared first on 99Bitcoins.
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