Max Headroom 
Tesla’s European sales are showing signs of recovery, with new data suggesting an upward trend in registrations across several key markets this quarter.
The trend suggests that Tesla’s decline in Europe this 2025 may have been driven primarily not by Elon Musk’s politics or consumers’ dislike of the brand, but by the unavailability of the Model Y, which had a changeover to a new version earlier this year.
Tesla Europe hints at recovery
Between September 8 and 14, Tesla registered 4,400 vehicles in 10 European countries, as per data aggregated by industry watchers. This suggests that Tesla has reached 63% of its August’s sales figures in the region in just two weeks, as noted in a CarUp report.
Tesla’s year-to-date sales in Europe remain down 33% year-to-date, with Sweden showing a notable 73% drop. By contrast, Norway is seeing strong momentum. Tesla has already matched its Q3 2024 sales in the country, and after 79 days of the quarter, Q3 2025 is shaping up to be its strongest yet.
Across Europe, Tesla remains 11% behind last year’s Q3 levels but has climbed 11.3% compared to the previous quarter, suggesting a stabilization after months of declines. This also suggests that the alarming headlines from earlier this year, which hinted at Tesla’s demise in Europe due to Elon Musk’s politics in the United States, may have been overblown.
In Europe*, 4.4k Tesla sales were reported for the week of September 8 to 14.
This is +7.8% WoW and the best week of the quarter. The quarter after 11 weeks is +11.3% QoQ and -11.0% YoY. YTD sales are -20.4% year-over-year.
* Data only from UK, Norway, Netherlands, Sweden,… pic.twitter.com/WDE9hRT55m
— Roland Pircher (@piloly) September 18, 2025
Tesla has already reached last year’s Q3 sales figures in Norway. After 79 days of the quarter, this quarter has the highest sales figure yet.
pic.twitter.com/Wco9969wa4
— Roland Pircher (@piloly) September 17, 2025
Giga Berlin boosts output
Tesla’s recovery in Europe is hinted at by Giga Berlin in Grünheide, which is preparing for stronger output through the rest of 2025. The facility has already produced more than 500,000 Model Ys and recently built 100,000 units of the new Model Y, as noted in a Trading View report. The factory supplies over 30 markets, including Europe, Canada, Australia, and the Middle East.
Plant manager André Thierig told European media that Tesla has revised production targets upward for the third and fourth quarters, citing “very good sales figures” in multiple regions. With this, it would not be surprising if Tesla’s sales figures in Europe see even more improvements over the coming months.
The post New data suggests Tesla registrations climbing across Europe in September appeared first on TESLARATI.
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