UBS Reports Growing Interest In Crypto Exposure By Wealthy Asians

Asia’s wealthy are ramping up crypto allocations as trading surges and regulation matures worldwide. Is this uptick among Asian investors driven by strong market performance, expanding institutional access, or the regulatory environment in key markets such as Hong Kong, Singapore, and the US?

A 21 August 2025 Reuters report states, “Wealth managers said they are receiving more enquiries, cryptocurrency exchanges have seen trading volumes surge and crypto funds are in huge demand as high-net-worth Asian investors seek more exposure.”

In fact, Swiss bank UBS recently saw overseas Chinese family offices planning to raise their crypto exposure to around 5% of their portfolios. “Many second- and third-generation individuals of family offices are starting to learn about and participate in virtual currencies,” said Lu Zijie, head of wealth management at UBS China.

Wealthy Asian families and family offices are increasing their investments in crypto according to @Reuters.https://t.co/UatdLnfhnt pic.twitter.com/5cBpBXAnB3

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Wealth Managers Report Accelerating Inquiries, Crypto Exchanges See Higher Activity Among Asian Investors

Asia’s wealthy investors are going from exploratory to strategic crypto allocations. Furthermore, wealth managers reported accelerated crypto inquiries. Crypto exchanges are seeing higher activity. And funds are raising fresh capital.

“The momentum has definitely built, and I think it’s a function of just general maturity of the asset class,” said Saad Ahmed, head of Asia Pacific at crypto exchange Gemini.

Meanwhile, Giselle Lai, associate investment director for digital assets at Fidelity International, said that investors are increasingly treating bitcoin as a “portfolio diversifier” to hedge macro uncertainties, given its low correlation with stocks and bonds.

Notably, the adoption of regulated products like Bitcoin ETFs acted as a gateway with many Asian investors.

“Last year, wealthy family offices started to dip their feet into bitcoin ETFs. Now they have begun to learn the difference of holding a token directly,” said Zann Kwan, chief investment officer at Singapore-based Revo Digital Family Office.

JUST IN: Chinese billionaire Mike Cai calls Bitcoin “digital gold” in public statement. pic.twitter.com/BswrOhydKI

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Key Takeaways

UBS reports some overseas Chinese family offices plan to increase crypto exposure to around 5% of their portfolios, reflecting a more formalized role for digital assets in wealth management mandates.

Fundraising momentum is notable. NextGen Digital Venture founder Jason Huang said the firm raised over $100 million in a matter of months to launch a new long-short crypto equity fund in Singapore, after closing a previous vehicle that returned 375% in less than two years.

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