Guy Fawkes 
Metaplanet, Asia’s most aggressive Corporate Bitcoin holder, has added more Bitcoins (BTC) to its kitty. The company filed its purchase on 28 July 2025, stating that it had purchased 780 more BTCs, bringing its total holdings to 17,132.
Metapleanet launched its Bitcoin Treasury Operations in December 2024 and has since been hard at work acquiring BTCs using proceeds from capital market activities and operating income. Case in point, just a month ago, Metaplanet had 13,350 BTCs, as opposed to its 17,000-plus today. Incredibly, in the past three months alone, the company’s holdings of BTC have increased by 13000.
According to the company’s recent filing on Monday, it paid an average of ¥17.52M (approximately $119,136) per BTC, bringing its total investment in this round to ¥13.67 billion (approximately $92.93 million).
This recent purchase follows a sharp uptick in Metaplanet’s share trading activity on the Tokyo Stock Exchange (TSE). The company’s trading volume doubled from ¥997.6 billion (approximately $6.78 billion) to ¥1.86 trillion in June (approximately $12.65 billion) as per TSE’s data.
Just when you thought Metaplanet was done stacking sats, they add 780 more Bitcoin! Now holding a whopping 17,132 BTC worth over $2B!
Talk about a digital treasure chest!
#Bitcoin #CryptoNews #Metaplanet #HODL #SatoshiWouldBeProud
— PoliCatch (@PoliCatch) July 28, 2025
This incline in Metaplanet’s trading volume highlights growing investor interest, in correlation to the company’s continued focus on its digital asset strategy as part of its broader Bitcoin Treasury strategy.
Metaplanet’s expansion has been fuelled by successive share issuances and bond redemptions. On 4 and 14 July 2025, the company redeemed ¥12.75 billion (approximately $86.7 million) from its 19th bond series using proceeds from exercised stick acquisition rights.
This, as a result, led to the fast dilution of shares. From 30 June to 28 July 2025, many new shares were issued across three programmes, bringing the total number of fully diluted shares to nearly 866 million.
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Metaplanet’s Average Bitcoin Purchase Price Now Stands at $100,504 Per Coin
The company employs several performance metrics such as the BTC Yield, BTC Gain and BTC ¥ Gain to assess whether its capital strategy is benefiting its shareholders. These metrics are designed to measure Bitcoin accumulation relative to its expanding share base and estimate potential accretion assuming no dilution has occurred.
Simply stated, the metrics track how much BTC Metaplanet is collecting compared to the shares it is issuing. Accounting for dilution, these metrics measure how much BTC Metaplant is gaining per share even as the total number of shares grows.
Specifically, between 1 and 28 July, Metaplanet logged a 22.5% BTC Yield that came around to ¥52.5 billion ($357 million). Previous quarters posted better gains with 129.4% in Q2 2025 and 309.8% in Q4 2024.
The company is now spending an average of ¥14.78 million ($100,504) per BTC, up from ¥12.94 million ($87,992) at the end of March 2025, highlighting a growing appetite for the asset.
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Owning Metaplanet Stock Does Not Equate To Direct Ownership of BTC
Metaplanet acknowledges that these metrics are not replacements for traditional financial indicators like cash flow or net income, but maintains that they highlight the company’s BTC per share strategy that might be helpful to long-term investors.
Moreover, Metaplanet has yet to issue any dividends and has reminded investors that investing in Metaplanet’s stock does not equate to direct ownership of its BTC holdings.
Additionally, the company has warned that its proprietary KPIs exclude factors such as debt and preferred shares, and could overstate performance if viewed outside the broader financial context.
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Key Takeaways
- Metaplanet added 780 new BTCs to its treasury, taking its total BTC holdings to 17,132
- Metaplanet uses in-house metrics, like the BTC Yield, to analyse its capital strategy
- The company is spending an average of ¥14.78 million ($100,504) per BTC, up from ¥12.94 million ($87,992) at the end of March 2025
The post Metaplanet Adds 780 BTC To Holdings, Surpasses 17000 BTC Mark appeared first on 99Bitcoins.
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