“Got a congratulations message from Michael Saylor, thought we’ll be number two,” Reveals Ace Digital CEO

Alexander Hagen, CEO of Oslo based Ace Digital, revealed that he thought that his company would be the first in Europe to pioneer a Bitcoin ecosystem company. “I got a congratulations message from Michael Saylor. We thought we’re going to be number two. Now, we’re probably going to be number eight or something,” he said on 19 June 2025, talking during the Nordic Blockchain Association.

“But we have our strategy,” he added, “and we’re going to be firm about it. We differ from most of the others by protecting our downside risk.”

“We are kind of a Bitcoin ecosystem company. We will develop product and services alongside a Bitcoin strategy- that is pretty much different from most of the other companies,” he said.

“The race has just started in the Nordics. I thought Ace Digital should be the first one in Europe, then our French friends started in November. I raised some money. I got a broker, I got some lawyers and we’re going to list Ace Digital.”

“Ace digital is not a new company. We’ve been in the space trading Bitcoin and looking for strategy, derivatives,” he added.

https://twitter.com/saylor/status/1928901765849571770

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“I’m very Bitcoin religious,” Says Christoffer De Geer, CEO of Sweden’s Bitcoin Treasury Capital

Christoffer De Geer, CEO of Sweden’s Bitcoin Treasury Capital, weighed in. “Everybody should have Bitcoin and I don’t have to convert anyone. And one should have it in cold storage. And that’s the way you should have your Bitcoin.”

“I am definitely a Bitcoiner. But Bitcoin maximalist is the wrong term. We’re minimalists generally. We just want Bitcoin. And everything else is irrelevant. So I would say we’re Bitcoin minimalist.”

Talking passionately about holding BTC, De Geer said, “The way you should hold Bitcoin – let’s say you have an alternative now to invest in Bitcoin and you look at your options. The first thing you should do is go buy a hardware wallet. And you buy real Bitcoins. And then you set a pin and you kind of forget it. And that’s a good start. That’s how you start with Bitcoin and I would highly recommend that. That’s how everybody should start with Bitcoin. You lose a bit and then you get serious about this.”

“Your Bitcoins are gone. And that’s perfect. That’s how you learn. This is not some bank’s money. This is real money. This is not fiat something. This is actual value. It’s super important. And you need to learn about it. You need to understand it and I always get goosebumps talking about Bitcoin. I’m very Bitcoin religious,” he added.

“There’s nothing more important. So therefore, learn about it, use it for real and have a cold storage setup. And then maybe you can start contemplating. Do you want to generate some yield on your Bitcoins? Yes, you can buy an alternative like a company or an ETP or something.”

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Bitcoin Treasury Capital Is Ready To Get Listed

“We are listing and we’ll start trading on 27 June 2025,” he revealed. “We have raised well above 100 million kroner. As we’re listed, we’re going to continue to raise as much Bitcoin as we can and as fast as we can.”

Explaining ‘Pure Play’ De Geer said, “We have 100 Bitcoins but the value value of the company is 200 Bitcoins for example. What you do then is that you issue shares and the previous shareholders get technically diluted, but measured in Bitcoin, which is how you should measure everything. You don’t get diluted. You get more Bitcoin per share. And that’s the important part. The same goes from the other direction. Let’s say we have 100 Bitcoins but we’re valued at 50 Bitcoins. Then we can in theory, borrow funds and buy the share. And then we’ve generated more Bitcoin per share for the shareholder. So, there’s no operating revenue to buy Bitcoins. Instead, what we are doing is just pure play.”

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Ace Digital Is Going Into Bitcoin Mining

“A company is not an ETF,” said Ace Digital CEO. “A company is not a regulated fund. A company is an operating company and can do lots of things a regulated fund cannot do. Like we’re going to be operating in the capital market. We’re going to do structured debt. We’re going to do equity raising. We’re going to do derivatives. We’re going to do products. We can move our headquarter from country to country. We can adapt more quickly than a phone. So if you have good management, then you get rewarded by a price higher than the underlying value.”

Hagen added, “We are going into mining, not to make revenue money, just to understand more about Bitcoin and what’s happening with the Bitcoins afterwards. We are going to start subsidiaries with regulated funds with different types of risk in Bitcoin – lower volatility, higher volatility. It’s going to be for institutional clients. We hope to make money out of that.”

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