Everything to Know About the New Juventus Crypto Deal

Juventus, a popular football club in Italy, is partnering with WhiteBIT, a crypto exchange. The deal will run for three years and could boost the exchange’s visibility. WBT price spiked by 30% in 24 hours after the deal was announced.

Here’s the deal: Football, not American football, is the world’s most popular sport.

A 2023 FIFA survey revealed that there are over five billion fans across the globe, with more than 1.5 billion actively following the sport through TV, streams, or in-person attendance.

Among the many leagues worldwide, Italy’s Serie A is popular, drawing hundreds of millions of fans globally. In this league, Juventus stands as one of the titans.

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Juventus Partners with WhiteBIT

As of 2025, Juventus had over 340 million supporters worldwide and more than 60 million followers across various social media channels.

With its broad fan base, diverse audience, and strong brand recognition, it’s no surprise that crypto firms are eager to partner. That’s exactly what happened when WhiteBIT, a crypto exchange serving over 35 million users, joined forces with Juventus.

Known for its ambition, WhiteBIT aims to break into the top 10 leading crypto exchanges with this multi-year partnership, which is set to be game-changing.

While Binance remains the leader, dominating trading volume and client count, the Juventus deal will fast-track WhiteBIT’s client onboarding due to increased visibility whenever Juventus takes the field.

What You Need to Know

The deal will run for three years, with WhiteBIT serving as the official cryptocurrency exchange partner and sleeve partner for Juventus’ Men’s and Women’s teams. Their logo will appear on the right sleeve of Juventus’ kits, replacing the previous sponsor, Azimut.

This strategic partnership will span three seasons, starting from the ongoing FIFA Club World Cup 2025 and continuing until the 2027/28 season. WhiteBIT will pay Juventus €5 million annually for the duration of the partnership.

Additionally, WhiteBIT and Juventus will collaborate on exclusive digital content, creating interactive online campaigns and connecting fans with in-person experiences.

Volodymyr Nosov, CEO of WhiteBIT, called the deal a “major milestone” for the exchange, stating it would make “cryptocurrency more accessible to an increasingly wider audience.”

WBT Prices Soar 30% in 24 Hours

Following the announcement, WBT ▼-1.66%, the native token of the WhiteBIT exchange, saw its price surge. The coin is currently trading above $51, up over 30% in 24 hours, extending gains from early 2025.

Despite some of the best cryptos to buy declining in Q1 2025, WBT has posted impressive gains, rising 110% since January 2025 and 70% in June alone.

WhiteBIT Coin

Price

Market Cap

WBT

$4.38B

24h7d30d1yAll time

At this valuation, WBT has broken into the top 25 cryptos, outpacing some of the best Solana meme coins. Since WBT is listed exclusively on the WhiteBIT exchange, this surge signals growing platform traction, with the Juventus deal further boosting its legitimacy as a trusted exchange.

The price increase aligns with a broader trend. WBT has been climbing following WhiteBIT’s multiple partnerships with football giants.

Presenting the @WhiteBit Photos of the Game pic.twitter.com/n7amioAtjS

— FC Barcelona (@FCBarcelona) April 6, 2025

In 2024, they partnered with FC Barcelona, contributing €20 million and reportedly helping resolve the club’s debt with Libero, an investment firm.

Moreover, they also have a deal with Trabzonspor, a prominent football club in Turkey’s Süper Lig.

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Juventus WhiteBIT Deal Details, WBT Surges 30%

Juventus partners with WhiteBIT
WhiteBIT becomes Juventus’ official crypto exchange
WBT is up 30% in 24 hours, breaks into the top 25 most valuable cryptos
WhiteBIT has running partnerships with FC Barcelona of Spain and Trabzonspor of Turkey

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