Max Headroom 
Tesla appears to be teasing a brand new color while it was testing the refreshed Model S and Model X, which was spotted last week in California.
Tesla currently offers six paint options in the United States, but they are all pretty basic. This has not been a problem for owners as wrapping the vehicles is a common practice, but some people would likely see more versatility from Tesla in terms of their standard paint colors.
This is especially relevant as Europe has been able to have both Midnight Cherry Red and Quicksilver, which were, at one time, exclusive to the market.
Quicksilver made its way to the United States, and Tesla did release a new Red last year with “Ultra Red,” but Midnight Cherry Red never made its way outside the walls of Gigafactory Berlin.
Last week, as the first spy images of the new Model S and Model X were taken and released by The Kilowatts, there was a very noticeable difference with the vehicle, as other changes seemed to be relatively underwhelming: a new paint color.
New factory blue, coming soon to a Model X near you pic.twitter.com/3CuN4j1ipq
— The Kilowatts
(@klwtts) May 22, 2025
Many believed this was simply a wrap, but Ryan Levenson of The Kilowatts, a former Tesla employee, dispelled that rumor after several questions about it.
He said that this is absolutely a factory paint color and not a wrap:
New color too! If you know what you’re looking for you know that this is factory paint and not a wrap. pic.twitter.com/jBYrimZIQT
— The Kilowatts
More images were shared by @supergeek18 on X:
New paint color for Model S/X
pic.twitter.com/Pb27JruhXs
— Henry (@supergeek18) May 24, 2025
Tesla released a new color earlier this year, but it was just a revision to Black, now called “Diamond Black,” featuring speckles that give a reflection and refraction of light as a diamond would.
However, this new color is certainly quite different than anything Tesla has previously offered in the U.S. before. It is relatively similar to Glacier Blue, a color Tesla launched in Asia. Earlier this year, Franz von Holzhausen, Tesla’s Chief Designer, talked about bringing the color to the U.S.:
“Glacier Blue is just a color that we’ve been talking about with our team — the team is like right through that window by the way — and we were looking at the impact of silver, how do we get pigment into silver and really add a little bit of personality to it. If you look at our palette, you know it was either darks or white, and so we were looking for something in between. Blue is always a fairly popular color.”
It would be a refreshing addition to the options Tesla currently offers, and a breath of fresh air for those who have been wanting a different look altogether.
The post Tesla teases new color while testing refreshed Model S, X appeared first on TESLARATI.
News, Tesla, Tesla Model S, Tesla Model X, Featured, Tesla paint
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