Trump Plans $3 Billion Bitcoin Bet Through His Media Empire

Donald Trump has never been one to shy away from big moves, but his latest crypto play is raising more than a few eyebrows. His media company, Trump Media & Technology Group (TMTG), is reportedly trying to raise $3 billion to invest in Bitcoin and possibly launch a crypto ETF. The Trump $3 billion plan could make his media company one of the largest institutional Bitcoin holders in the U.S. The size of the investment is one thing. The timing and potential conflict of interest? That’s another.

What’s TMTG Trying to Do?

According to leaked internal plans, TMTG is aiming to pull in $2 billion in new equity and another $1 billion through a convertible bond. The pitch is bold: use that war chest to buy Bitcoin and maybe even launch a crypto-focused exchange-traded fund. That would put Trump’s media group in the same arena as firms like MicroStrategy, companies using crypto to beef up their financial profiles.

BREAKING: Trump Media Group to raise $3 billion to invest in #Bitcoin and crypto — Financial Times pic.twitter.com/6Y2hlbYUld

— Coin Bureau (@coinbureau) May 26, 2025

There’s also a layer of showmanship to the rollout. The announcement is reportedly set to drop around a major crypto conference in Las Vegas, where Trump’s sons, Donald Jr. and Eric, are expected to appear alongside Senator JD Vance. If it sounds like a campaign rally disguised as a tech pitch, that might not be far off.

Why Critics Are Worried

Ethics experts aren’t thrilled. The main concern is whether Trump, who’s running for president again, is blurring the line between politics and profit. If TMTG starts investing heavily in Bitcoin, while Trump holds sway over financial and regulatory decisions, the potential for conflicts of interest becomes hard to ignore.

It’s not just speculation either. Lawmakers like Senator Jeff Merkley have already introduced bills to prevent government officials and their families from cashing in on crypto while in office. Moves like this could push those proposals further.

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Then There’s the $TRUMP Token

You can’t talk about Trump and crypto without mentioning the $TRUMP token. This memecoin, which gained traction earlier this year, is tied to the former president in branding, tone, and, potentially, ownership.

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Reports suggest a significant portion of the coin is held by wallets connected to Trump’s circle. That’s sparked concerns that it could be used to influence or profit from market swings, especially if Trump continues to publicly engage with the token.

It’s one thing for a politician to express support for crypto. It’s another to be tied, financially or publicly, to a speculative asset that can be easily hyped or dumped.

Trump’s Crypto U-Turn

This whole thing also marks a pretty big shift from Trump’s earlier stance. During his first term, he wasn’t exactly pro-Bitcoin. In fact, he called it “based on thin air.” But now, with crypto sentiment changing and voter interest rising, he’s leaning in. His administration even proposed a Strategic Bitcoin Reserve earlier this year, signaling a new direction.

Whether this pivot is genuine or strategic, it shows Trump is paying attention to the crypto crowd.

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What Comes Next?

TMTG’s plans are still in the fundraising stage, so it’s not a done deal. But the questions are already here. If Trump’s media group becomes a major crypto investor while he runs for office, or ends up in the White House again, expect the scrutiny to keep building.

Crypto might be decentralized, but in this case, all eyes are on one man.

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