Max Headroom 
A controversial tax set on cars that are above the £40,000 price threshold in the United Kingdom could be abandoned, as the “Tesla Tax,” as it is commonly referred to, is taking the blame for poor EV sales.
The tax has been imposed on ICE vehicles since 2017, but on April 1, 2025, the “Expensive Car Supplement,” or ECS, was applied to new EVs sold after that date, a move that was initiated in an act of fairness.
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However, the tax is now being blamed for sluggish EV sales across various parts of Europe. In the UK, manufacturers are blaming the tax for making it more difficult to reach sales quantities for binding green car sales targets. Missing these sales goals could cost manufacturers millions or even billions of dollars.
A leaked letter seen by This Is Money and MailOnline shows the UK is ready to reconsider the tax, which is combined with a Vehicle Excise Duty (VED) on cars in the second year after they are registered.
The tax could be applied to vehicles at a higher price point, or it could be eliminated altogether. However, Ben Maguire, a Lib Dem MP for one region in the UK, said:
“We will consider raising the threshold for zero-emission cars only at a future fiscal event to make it easier to buy electric cars.”
Several companies said an adjustment to the tax would be “a move in the right direction,” and one of the major new car retailers in the UK said sales targets are “unrealistic” with the tax currently set at where it is.
Even still, without the adjustment, retailers are concerned that EVs are not at a spot where consumers truly can justify them as a purchase. One company said “cost, lack of incentives, and lack of a public charging infrastructure” are the biggest bottlenecks in the adoption of EVs.
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