“Volvo, The Anti Jaguar”

While pronoun-wielding Jaguar Managing Director Rawdon Glover went on damage control on Friday, appearing in an interview with corporate media after the iconic British sports car manufacturer obliterated its 90-year legacy with a cringeworthy 30-second ad posted on X, Guillaume Huin, McDonald’s senior marketing director, took to X to praise a “fucking fantastic” Volvo ad produced by Hoyte van Hoytema, the cinematographer behind Interstellar and Oppenheimer.

“Volvo posted a 3 min and 46-second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer. It goes against every single rule you can think about as a social lead. Length. Format. Over-produced. Every comment under the ad said it immediately put Volvo in their consideration set. It’s fucking fantastic,” Huin wrote on X. 

Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.

It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.

Every comment under the ad said it… pic.twitter.com/wkmghuP4ye

— Guillaume Huin (@HuinGuillaume) November 21, 2024

Volvo’s pro-parenting ad was featured on Instagram and YouTube. The video’s subtext reads, “100 years of work, one split-second moment. The culmination of countless hours of development, research, engineering, testing, and data collection, the new fully electric EX90 is designed to be the safest Volvo car ever made.” 

Huin’s X post with the Volvo ad embedded within received nearly 12 million views in a day and comes in the wake of Jaguar blowing up a century of its brand in a 30-second woke ad. 

“I hope Jaguar take notes… For real though, this is excellent,” one X user wrote. 

I hope Jaguar take notes…

For real though, this is excellent.

— ZUBY: (@ZubyMusic) November 21, 2024

The ad brought many to tears:

A FATHER wrote this. Not a sperm donor. Not some workaholic provider disconnected from his family. A FATHER, true to the word in every detail.

This sells cars because Volvo has something true to sell, good for every customer, true to purpose, true to quality.

That’s what this…

— Dan Gingerich (@dangitman50) November 21, 2024

As a father of a daughter to be, I’m crying at 10:07 in the morning. Fantastic ad.

— FroggyThickLeg (@FWIF58) November 21, 2024

It’s not often a car ad makes you teary eyed 😥 I imagine way more people will relate to this than the garbage put out by Jaguar.

— Race Fan Gamer (@RaceFanGamer) November 21, 2024

Compare it with Jaguar’s pathetic new rebrand. Great storytelling, beautiful craft and treating the consumer like smart people. It also stays true to Volvo’s legacy built around security. Not a revolutionary ad, but somehow compared to the garbage out there it becomes one.

— Pixie of Mischief (@Truthforeversi) November 21, 2024

Whoa! Did a car ad just bring me to tears? Yup!

— Believer in Truth, Justice and Freedom (@LagerthaMuadDib) November 21, 2024

Volvo, The Anti Jaguar

Who would have thought

— Flaggpole (@LoganFlagg) November 21, 2024

Bro… why am I crying over a Volvo ad 😢

So well done, such a simple message of saving one life, and the ripple effect it could have through history and others’ lives.

Coca Cola and Jaguar are losing it right now 😂

— Nerd Dumb (@NerdDumb23) November 21, 2024

Jaguar should fire their entire brand & marketing teams along with their ad agency!

— Dot (@Dot2TrotBlog) November 21, 2024

An awakening has already begun in the US, and perhaps across the West, focusing on the future, family, children, optimism, health, and wellness. The era of toxic wokeism is coming to an end.