Max Headroom 
UNCLASSIFIED
In 2025, if you weren’t building with MCP, you weren’t serious about agents. The Model Context Protocol dominated the agent conversation for the better part of the year. Conference talks, roadmaps, hiring plans, all of it revolved around MCP.
Then late 2025 into 2026, AI Skills arrived and the backlash was immediate. Engineers declared MCP dead in favor of Skills, then dead in favor of CLI. Perplexity’s CTO said publicly that the company was deprioritizing it. The cycle was fast, loud, and predictable. New tool, new hype, new rewrite.
I started pushing Agent Experience early in 2025, while MCP was still the center of gravity. The response was mostly skepticism. AX was overthinking it. MCP was the only layer that mattered. That perspective aged poorly. The people who dismissed AX weren’t wrong about MCP being useful. They were wrong about a protocol being a strategy.
The thing they missed, and what I think most of the industry is still missing, is that the protocol is not the thing to get good at. The discipline is.
We keep falling into the tool trap
Our industry has a well-documented habit of confusing tools with strategy. We did it with microservices, Kubernetes, and GraphQL. Now we’re doing it with agent protocols.
MCP, AI Skills, A2A, and ACP are all implementations. They matter and they solve real problems. But none of them are the right thing to build your strategy on top of. They are, by nature, the thing that changes.
When you organize your agent strategy around a specific protocol, you’re building on a foundation someone else controls and the market can shift away from at any moment. Worse, you’re skipping the step that would tell you whether that protocol is even the right fit for your use case.
This is the tool trap. You optimize your usage of a specific integration mechanism without first understanding what you’re actually optimizing for.
So what is Agent Experience?
Agent Experience (AX) is the discipline of studying how AI agents discover, understand, and interact with your systems, and then systematically improving those interactions.
Think of it as the agent-facing counterpart to User Experience. UX didn’t emerge because one UI framework won. It emerged because teams realized that the quality of human interaction with software was a design problem that transcended any particular technology. You could build a terrible experience in React just as easily as in vanilla JavaScript. The framework was not the variable. The design thinking was.
AX works the same way. How does an agent discover what your service can do? How does it understand the boundaries of your API? When it fails, does it get enough context to recover? Is the interaction efficient, or is the agent burning tokens on unnecessary round trips?
These questions are protocol-agnostic. They apply whether you expose capabilities through MCP, Skills, A2A, or something that hasn’t been invented yet. The teams that can answer them will adapt to whatever comes next because they understand the problem space, not just the current toolchain.
AX is an extension of what you already care about
AX is not competing with User Experience, Developer Experience, or Customer Experience. It’s an extension of all three.
Your primary focus is still providing a great experience to your customers. What has changed is how those customers interact with you. More and more, they delegate tasks to agents. When a customer asks an agent to integrate with your API, deploy to your platform, or pull data from your service, that agent is acting on their behalf. The agent’s experience determines how likely it is to achieve your customer’s goal.
If a customer’s agent struggles to authenticate, burns through tokens parsing your error messages, or fails silently because your API lacks context, something worse than a complaint happens. The agent will quietly start using an alternative service that provides a better experience. Your customer might not even notice the switch. You just lost them without a single support ticket.
UX optimized for humans clicking through interfaces. DX optimized for developers building on your platform. CX looked at the entire customer journey. AX extends that thinking to the agents those customers now send on their behalf.
The protocol treadmill doesn’t work
Think about what actually happened with MCP. Teams invested heavily in writing MCP server implementations. A lot of those implementations were mediocre. Not because MCP was flawed but because the teams hadn’t thought carefully about what an agent actually needed from their system. A 2026 study out of Queen’s University examined 856 tools across 103 MCP servers and found that 97.1% of tool descriptions contained at least one quality issue, with 56% failing to state their purpose clearly. The protocol worked fine. The experience design was the problem.
When Skills emerged, those same teams faced a familiar problem wearing new clothes. They still hadn’t answered the foundational questions: What does an agent need to accomplish with our service? What is the minimum viable interaction surface? What context does an agent need to make good decisions?
The teams that had worked through those questions adapted fast. Migrating from one protocol to another is mechanical when you already know what your agent-facing interface should look like. The protocol is the serialization format. The experience design is the hard part.
This pattern will keep repeating. Whether it is the Universal Commerce Protocol, A2A, or whatever lands next, something new will always be gaining traction. If your strategy is to become an expert in each successive protocol, you’re signing up for a treadmill that only speeds up.
What an AX practice looks like
So what does it actually look like to take Agent Experience seriously? If you have ever built a UX research practice or a DX program, this will feel familiar. The steps aren’t new. The persona is.
In talks, I break it down to five steps.
Audit the agents your customers use. Know what’s walking through your front door. Look at your traffic data and logs and figure out what portion of your footprint is agents versus humans, and which agents specifically. Are your customers sending Claude Code? Cursor? Custom agents built on your API? You can’t design for something you haven’t observed. Same reason UX teams run user research. Different method, same motivation.
Identify the use cases customers want to delegate. Not every interaction needs to be agent-optimized. Take that same log data, look at the requests agents are making to your platform, and extrapolate what they were trying to achieve. You can also use AEO data to understand what areas your customers are asking about in agent-facing search. Focus on the highest-value surfaces first. If you have ever prioritized a DX roadmap by looking at what developers actually do with your API, you already know this muscle.
Verify and audit the experience of those interactions. Watch what happens when an agent tries to complete those tasks on your system. Where does it get stuck? Where does it misunderstand what your service offers? This is usability testing. The user is an LLM; the struggle is about context not button placement, but you’re answering the same question: Can they get the job done?
Improve and repeat. Agent capabilities evolve. Models get smarter. New interaction patterns emerge. At Netlify, we’ve found cases where our product works one way but agents universally assume it works another way and never ask. Instead of fighting that assumption, we improved the product to work the way agents expect. The result was more adoption of those agent flows and fewer errors. The teams that treat this as a living practice will outperform those running from one protocol migration to the next.
Automate validation and prevent regressions. Once you have a baseline for what “good” looks like, lock it in. Tools like AXIS, an open source scoring framework, let you run real agents against real scenarios and get a comparable score back. Wire it into CI and catch AX regressions the same way you catch broken tests. This is how you go from anecdotal improvement to measurable, repeatable AX quality.
When you have this practice in place, protocol choices become obvious. You can evaluate new tools on their merits. Does it solve a real friction point you have observed? Does it unlock capabilities you couldn’t achieve before? Or is it just different packaging for something you’re already doing well?
The hard part is familiar
AX is harder to pick up than a new protocol. That is just the reality. Learning MCP or Skills is a bounded technical problem. Read the docs, write some code, and ship an integration. Clear finish line, easy to show progress. That’s genuinely appealing, especially when you or your teams are moving fast.
Building an AX discipline means sitting with ambiguity for a while. Studying agent behavior before you have clean answers. Accepting that the right integration strategy depends on context you have to discover, not a tutorial you can follow. But if you’ve ever built a UX or DX practice from scratch, you’ve been here before. The why is the same: understand your users, reduce friction, and make it easy for them to succeed. How you do it is different because the user is different. The discipline isn’t new. It’s an extension of work our industry has been doing for decades.
The good news is that this thinking is gaining momentum. John Maeda’s 2026 Design in Tech Report is explicitly about the shift from UX to AX. Researchers are studying agent interaction quality as a first-class engineering concern. BCG and MIT Sloan found that 35% of organizations are already using agentic AI, with another 44% planning to. The question is no longer whether AX matters. It’s whether your team is building the practice before your competitors do.
The agents of 2028 won’t interact with your systems the way the agents of 2025 did. The protocols will be different. The capabilities will be different. The expectations will be different. What won’t change is the fundamental need for your systems to provide a great experience to the people who use them, and now, the agents those people send on their behalf.
Get good at that. The rest is implementation detail.
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