Apple Event on October 13?

Max Headroom 2026.09.30 2 min read

Earlier this week, Daring Fireball‘s John Gruber floated Tuesday, October 13 as a potential date for Apple to hand out iPhone Duo review units to selected reviewers in person, and it appears that he might have been on to something.

Bloomberg‘s Mark Gurman today reported that Apple plans to unveil its all-new smart home hub, a second-generation HomePod mini, and a new Apple TV 4K model on October 13, the same date that Gruber mentioned in his speculative piece a few days ago.

In a separate post, Gruber opined that there is “no way” that Apple would unveil the home hub through an Apple Newsroom announcement only, given it is an all-new device with an all-new interface. “If this is coming, it has to be unveiled with a keynote video and some sort of media event with hands-on demos,” he said.

If Gruber is right that the home hub “has to be unveiled with a keynote video,” that would set the stage for an online-only Apple Event that would be streamed on Apple’s website and YouTube on October 13. Afterwards, Apple would likely hold a hands-on experience for the media, allowing them to demo the products that were announced.

The same thing happened in October 2023. On October 24 that year, Apple announced that it would be holding an online-only Apple Event on October 30, which was streamed on Apple’s website and YouTube. Later that day, Apple allowed selected journalists and content creators to go hands-on with the Macs unveiled during the event in person.

During the hands-on experience, selected individuals could also receive an iPhone Duo review unit in hand, allowing Apple to avoid a first-of-its-kind iPhone getting lost in the mail before it launches on Friday, October 23. Apple typically gives out review units around a week before a device launches, so the timing would line up.

In any case, mark your calendars, as it sounds like October 13 will be a big day for Apple.