Hyundai and GM ready to tag team EV effort

2024.09.13 3 min read

Hyundai and General Motors are ready to tag team an effort to develop electric vehicles, supply chain, and clean-energy technologies as the two companies signed a Memorandum of Understanding (MOU) to explore opportunities in the sector.

The companies are hoping to make a dent in Tesla’s domination of the EV market. They are not the first two companies to enter an MOU in an effort to become more competitive in the industry.

GM CEO Mary Barra and Hyundai Executive Chair Euisun Chung signed the agreement.

Barra said:

“GM and Hyundai have complementary strengths and talented teams. Our goal is to unlock the scale and creativity of both companies to deliver even more competitive vehicles to customers faster and more efficiently.”

The two companies are hoping to use their scale and volume to reduce both R&D and manufacturing costs, something that has slowed many legacy companies from developing EVs more aggressively.

In the past month, Ford and Volvo have both said they will temper their EV efforts and reduce expectations for sales concentrations of electric powertrains by 2030.

Why Ford’s EV strategy shift is the best option for the company

In the past, Rivian and Mercedes-Benz signed an MOU to develop electric vans in Europe, although the plan was shelved just a few months later.

It appears GM and Hyundai will not stop at just EVs, either. A press release from Hyundai notes the two could also explore other facets of their businesses to collaborate on, including ICE and hydrogen:

“Potential collaboration projects center on co-development and production of passenger and commercial vehicles, internal combustion engines and clean-energy, electric and hydrogen technologies.”

Chung commented on Hyundai and GM’s joint development as well:

“This partnership will enable Hyundai Motor and GM to evaluate opportunities to enhance competitiveness in key markets and vehicle segments, as well as drive cost efficiencies and provide stronger customer value through our combined expertise and innovative technologies.”

In an effort to become more competitive, reduce financial burden, and increase the output of EVs, these joint efforts are welcome. If companies are more than willing to work together to create new products, including cars and clean-energy technologies, it can only be viewed as advantageous for not only the companies involved, but the consumers as well.

It could also help push new and exciting products out on the market, increasing the development of technology and sustainability as a whole.

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